Account & Campaign Setup
Structure, conversion goals and bidding architecture built for measurable growth from day one.
Expected impact
Numbers we optimize toward
+250%
Average ROAS uplift
Typical return improvement on optimized accounts.
-24%
CPC / CPA reduction
Lower cost after feed and bidding optimization.
Weekly
Optimization cycle
Routine testing and reallocation frequency.
<24h
Reporting latency
Speed from new data to concrete action.
FAQ
Frequently asked questions
If people search for what you offer, Search captures that intent; Shopping, PMax and Demand Gen extend reach beyond it.
Shopping needs a healthy Merchant Center feed and a test budget; we size it to your catalog and margins.
Search can convert quickly; PMax and Demand Gen usually need 2–4 weeks of learning before stable optimization.
A goal-based campaign that serves across all Google inventory from one asset set, steered by audience signals and conversion goals.
A campaign type for Discovery, YouTube and Gmail that builds demand with visual, social-style creative earlier in the funnel.
The Google Ads and Merchant Center accounts stay yours; we operate with delegated access.